Digital Fairness Fitness Check

Single Market Deepening & Harmonisation

Based on a fitness check of EU consumer law in 2024, the Commission plans to propose a Digital Fairness Act that curbs manipulative design (“dark patterns”), addictive features and subscription traps; clarifies rules for influencer and AI-driven marketing; strengthens protections for minors; and streamlines information duties so consumers face less overload and can cancel easily. Options include amending the Unfair Commercial Practices and Consumer Rights directives or proposing a new regulation, ensuring coherence with the DSA, DMA and the AI Act. It will drive harmonised, high-impact enforcement with clear duties for platforms and advertisers, easy redress for consumers, and deterrent penalties.