Digital Fairness Fitness Check

STRATEGY

A strategy document sets the Commission's political direction for a policy area. The initiatives below translate that direction into concrete legislative files tracked in the Mastersheet.

Initiatives linked to this strategy (1)

Mastersheet initiatives linked to this strategy.

Digital Fairness Act
Planned for Q4 2026.
Single Market Deepening & Harmonisation
Based on a fitness check of EU consumer law in 2024, the Commission plans to propose a Digital Fairness Act that curbs manipulative design (“dark patterns”), addictive features and subscription traps; clarifies rules for influencer and AI-driven marketing; strengthens protections for minors; and streamlines information duties so consumers face less overload and can cancel easily. Options include amending the Unfair Commercial Practices and Consumer Rights directives or proposing a new regulation, ensuring coherence with the DSA, DMA and the AI Act. It will drive harmonised, high-impact enforcement with clear duties for platforms and advertisers, easy redress for consumers, and deterrent penalties.

Mentioned in the strategy, not yet tracked separately (0)

Actions referenced in the strategy document that have no Mastersheet record yet.

All announced action items have been matched to Mastersheet initiatives.

Digital Fairness Fitness Check

Initiatives ⓘ A tracked regulatory file grouping related EU documents — e.g. the Advanced Materials Act. Each initiative has a status, timeline, and parent strategy. See full glossary → linked to this strategy (1)

Mentioned in the strategy ⓘ A high-level Commission document — typically a Strategic Plan or Communication — that sets the political direction and frames one or more initiatives. See full glossary → , not yet tracked separately (0)

Initiatives linked to this strategy (1)

Mentioned in the strategy, not yet tracked separately (0)