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Digital Fairness Act

INITIATIVEA tracked regulatory file grouping related EU documents — e.g. the Advanced Materials Act. Each initiative has a status, timeline, and parent strategy. See full glossary → Single Market Deepening & HarmonisationOne of eight thematic areas of EU digital policy, drawn from the editorial Gliederung. Each priority groups related strategies and initiatives. See full glossary →

This page tracks a single EU policy initiativeA tracked regulatory file grouping related EU documents — e.g. the Advanced Materials Act. Each initiative has a status, timeline, and parent strategy. See full glossary → — a regulatory file in the Commission's pipeline. Below you'll find its current status, linked source documents, parent strategies, and sibling files in the same policy priorityOne of eight thematic areas of EU digital policy, drawn from the editorial Gliederung. Each priority groups related strategies and initiatives. See full glossary → .

Based on a fitness check of EU consumer law in 2024, the Commission plans to propose a Digital Fairness Act that curbs manipulative design (“dark patterns”), addictive features and subscription traps; clarifies rules for influencer and AI-driven marketing; strengthens protections for minors; and streamlines information duties so consumers face less overload and can cancel easily. Options include amending the Unfair Commercial Practices and Consumer Rights directives or proposing a new regulation, ensuring coherence with the DSA, DMA and the AI Act. It will drive harmonised, high-impact enforcement with clear duties for platforms and advertisers, easy redress for consumers, and deterrent penalties.

Status

Planned for Q4 2026.

External references

Source document ↗Digital Policy Alert ↗

Associated strategies (4)

Siblings under Work Programme 2026Work Programme 2025E-commerce ToolboxDigital Fairness Fitness Check(38)

Siblings in Single Market Deepening & Harmonisation(6)